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Business Behind Your Brand Audit

Uncover risks, find new opportunities, and get an actionable plan to unlock your brand’s next stage of growth

Start Your Audit Now

Objective Assessment

Expert guidance to identify what’s working, what’s not, and what’s holding your brand back.

Custom Action Plan

A focused set of next steps tailored to your brand and current business goals.

Quick Results

The audit and action plan in just two weeks so you can start making real progress, right away.

Quick Snapshot

  • 2-session virtual coaching sprint

  • Includes:
     → 90-minute, one-on-one audit session (via Google Meet)
     → Comprehensive audit summary with findings + recommendations (PDF)
     → 60-minute action plan call (via Google Meet)
     → Downloadable 6-month business road map (PDF)

  • Limited spots available each month to ensure each business gets the focused attention it deserves

$498 USD (early access pricing)

 

Bonus: Half of your audit fee ($249) can be credited toward a 3-month coaching package (or full fee credit toward a 6-month package) when purchased within 30 days of completing the audit.

Start Your Audit Now

1

Book the Audit & Share Your Background

Secure a spot and complete a short intake form so that we have a clear understanding of your current business stage and priorities before the session.

2

Deep-Dive Audit Session (90 Minutes)

A one-on-one, virtual working session exploring your business across key areas to uncover opportunities for growth and improvement.

3

Custom Audit Summary

After the session, you’ll receive a tailored summary of findings and recommendations to review ahead of our next call.

4

Follow-Up Strategy Call (60 Minutes)

 A second, virtual session to review the diagnosis in detail, discuss decisions, and lay the groundwork for confident, well-informed action.

5

Six-Month Action Roadmap

Wrap up with a focused plan to turn insight into action–priority action steps to implement real change and drive measurable growth over the next six months and beyond. 

Why You’re Here

 

You’re building a brand with real traction…but behind the scenes, things feel messy or overwhelming.


You’re wearing too many hats. You’re juggling sales, production, and inventory, without a clear sense of what’s actually working.

Decisions get delayed. Cash flow is a mystery. And the backend of your business hasn’t caught up with the growth you’ve already created.

This isn’t about adding more to your plate. It’s about getting expert eyes on your business so you can make smart moves with direction and purpose.

What You’ll Walk Away With

This audit isn’t a one-size-fits-all coaching call—it’s a fast but focused diagnostic designed to get to the heart of what’s helping and hurting your growth.

By the end of this two-week sprint, you’ll have:

  • A clear, digestible breakdown of what’s working—and what’s not

  • A short list of high-leverage improvements to your operations

  • Outside validation and practical next steps from a fashion business expert

  • A renewed sense of focus and ownership as the founder of your brand

What’s Included

 

Each audit is customized based on your business stage and goals. Common areas we explore include:

  • Pricing and margins that support long-term growth

  • Planning your product mix and go-to-market approach

  • Operational systems: fulfillment, tools, and time drains

  • Your evolving role as founder, and how to preserve time for creativity

  • Key metrics and patterns that affect profitability or momentum

You’ll also get a written summary outlining:

  • What’s working

  • What’s not working

  • Strategic recommendations

  • Key issues to address

Aliya Wanek

"[This program] is invested in helping you and your business succeed and not succumb to the pitfalls that a lot of small businesses fall into.” 

- Aliya Wanek, Founder of Aliya Wanek

 

DIARRABLU

“I was just hoping for help in managing my inventory and operations better, but by the time we finished working together, I feel like I have a brand new company from operations to marketing, product and branding.”

- Diarra Bousso, Founder & CEO of DIARRABLU

This Is For You If…

  • You’re running a product-based fashion, accessories or home brand  
  • You feel the backend of your business is holding back your growth 
  • You’re making reactive decisions but want to lead with intention
  • You’ve tried to DIY your systems but know it’s time to upgrade
  • You’re ready to act—but want expert guidance before you do

The Real Cost of Waiting

Every month you delay getting your business operations aligned, you're likely leaving money on the table. Consider:

  • Pricing that's 10% too low on a $1M business = $100K lost revenue per year
  • Inventory decisions based on guesswork instead of data = cash tied up in slow-moving products
  • Time spent on low-value tasks that could be delegated or automated = missed opportunities for strategic growth and creativity
  • Operational inefficiencies that compound as you grow = higher costs and lower margins

Founders who grow successful brands get expert business guidance early, before small problems become expensive ones.

"But I Should Be Able to Figure This Out Myself"

This is the #1 reason smart founders wait to get help—and it's costing them.

You're absolutely capable of figuring things out on your own. But here's what happens when you try to DIY everything:

  • You spend days researching solutions that an expert can identify in hours
  • You implement changes based on generic advice instead of feedback customized to your specific business.
  • You second-guess your decisions because you don't have outside validation or feedback
  • You get stuck in the weeds instead of thinking strategically about your business

The most successful founders know when to invest in expertise. They understand that getting the right perspective at the right time is what separates good businesses from great ones.

Meet Your Coach

“My journey from the corporate fashion industry to supporting emerging brands has one common thread - a passion for empowering creativity.”

Hi, I’m Eric.

With over 25 years navigating the global fashion industry as both a brand executive and fractional consultant, I’ve seen how talented fashion entrepreneurs struggle with the business challenges behind their brands. Too often, founders feel overwhelmed juggling sales, inventory, and finances, at the expense of the creative energy that drives them.

That is why I created the Business Behind The Brand Audit. It’s designed to give you clear, actionable insight into what is working in your business and where to focus next so you can stop guessing and start making more confident decisions.

My approach combines deep industry experience with a practical, founder-first perspective. I’m here to help you uncover hidden opportunities, solve current challenges, and create a customized roadmap that aligns your business results with your creative goals.

When you work with me, you get more than advice. You get expert guidance customized to your unique brand and stage of growth. Together, we will define priorities that create a foundation for your business to grow with direction and purpose.

FAQ

Ready to run your business with direction and purpose?

Two weeks from now, you'll be clear on where to focus your energy for the best results.

 

Get Your Business Audit

 

You’ll receive your scheduling link and intake form immediately after booking.