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Helping 
creative
entrepreneurs
achieve
business
success.

About Us

We offer designers, makers, and entrepreneurs business guidance and hands-on support to accelerate the development and growth of their creative brands.

Our expert business management coaching helps creative founders identify opportunities and overcome challenges. And our team of business specialists help founders with the day-to-day of managing a growing brand.

Meet Our Founder, Eric Fitzgerald

 

“My journey from the corporate fashion industry to supporting emerging brands has one common thread - a passion for empowering creativity.”

Hi, I’m Eric.

I've spent over 25 years in the fashion industry and I've seen how challenging it can be for new designers and creative entrepreneurs to break into this world. Too many incredible designers and brands stagnate due to a lack of resources and support to transform their ideas into profit.

I wanted to help. I realized my true calling was to leverage my industry experience in a new way - by empowering emerging talents to thrive.

My mission is to provide the tools, guidance and expertise creatives need to turn their vision into reality. With Brand Alchemie, I’ve combined my corporate knowledge and entrepreneurial spirit to give the next generation of creative innovators what it takes to propel their businesses forward. 

Our Mission…

…to help creative entrepreneurs build successful, purpose-driven brands in an effort to make the creative marketplace more supportive and equitable to emerging talent and brands.

Our effective formula requires powerful ingredients…

At Brand Alchemie, we blend our business expertise with your creativity to make magic happen.

Our Brand Experience

  • Aliya Wanek
  • Ben Sherman
  • Bloomingdales
  • Calvin Klein
  • Cotton the First
  • Diarrablu
  • Diesel
  • Express
  • Han Wen
  • John Varvatos
  • Juicy Couture
  • Love Is Project
  • Nordstrom
  • Sol de Janeiro
  • Ted Baker
  • Timex
  • Todd Snyder
  • West Elm

Our Brand Experience

Aliya Wanek

Ben Sherman

Bloomingdales

Calvin Klein

Cotton the First

Diarrablu

Diesel

Express

Han Wen

John Varvatos

Juicy Couture

Love Is Project

Nordstrom

Sol de Janeirov

Ted Baker

Timex

Todd Snyder

West Elm

Our philosophy

Peeking Slider with Visible Arrows

Breaking down barriers

Small creative brands deserve a foothold in an industry that's dominated by conglomerates and large retailers.

We are passionate about giving a leg up to emerging brands that are looking for success in the creative space.

You don't have to do this alone

Many entrepreneurs mistakenly believe that they have to run every aspect of their business on their own, until they are "big enough" to hire an executive. At Brand Alchemie, we believe that seeking help at any stage of your journey is a sign of strength. By partnering with us, you'll shorten your success trajectory and grow more effectively.

Business coaching can make all the difference

Running a business is mostly a mental game. Your mindset has a huge influence over your business. Sharing with a coach, or what we like to call 'business therapy,' can help you better identify opportunities, manage challenges, and improve your leadership skills.

Still wondering what an outsourced COO can do for your business?

Do you understand your business? Do you know why something does or doesn't work? A fractional Chief Operations Officer ( business manager ) can help identify what's impacting the health of your business including what's keeping your business from scaling. It's like having a director of operations and an entire operations team without paying salaries.

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