Helping creative entrepreneurs achieve business success.

About Us

We offer designers, makers, and entrepreneurs business guidance and hands-on support to accelerate the development and growth of their creative brands.

Our expert business management coaching helps creative founders identify opportunities and overcome challenges. And our team of business specialists help founders with the day-to-day of managing a growing brand.

Meet Our Founder, Eric Fitzgerald

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Our Mission…

…to help creative entrepreneurs build successful, purpose-driven brands in an effort to make the creative marketplace more supportive and equitable to emerging talent and brands. 

Our effective formula requires powerful ingredients…

  • With a wealth of experience in the fashion and creative industries, we understand what it takes to build a successful brand. We've worked with global fashion brands, mentored creative start-ups, and helped our clients scale their creative businesses.

  • Growing brands go through ups and downs and need different types of support at different stages of development. We offer an array of business services that can be scaled up or down depending on the demands of your business.

  • It takes more than just good advice to grow a successful business; it takes a lot of hard work. In addition to expert guidance, we partner with our clients to provide the day-to-day support needed to consistently move their business forward.

  • One size does not fit all. Building a successful brand requires a unique and individual approach. We provide our clients with customized solutions to their specific business needs and challenges based on where they are in the business development cycle.

At Brand Alchemie, we blend our business expertise with your creativity to make magic happen.

Our Brand Experience

Aliya Wanek

John Varvatos

Ben Sherman

Juicy Couture

Bloomingdales

Love Is Project

Han Wen

West Elm

Nordstrom

Calvin Klein

Sol de Janeiro

Cotton the First

Ted Baker

Diarrablu

Timex

Diesel

Todd Snyder

Express

Our philosophy

  • Breaking down barriers

    Small creative brands deserve a foothold in an industry that's dominated by conglomerates and large retailers.

    We are passionate about giving a leg up to emerging brands that are looking for success in the creative space.

  • You don't have to do this alone

    Many entrepreneurs mistakenly believe that they have to run every aspect of their business on their own, until they are "big enough" to hire an executive. At Brand Alchemie, we believe that seeking help at any stage of your journey is a sign of strength. By partnering with us, you'll shorten your success trajectory and grow more effectively.

  • Business coaching can make all the difference

    Running a business is mostly a mental game. Your mindset has a huge influence over your business. Sharing with a coach, or what we like to call 'business therapy,' can help you better identify opportunities, manage challenges, and improve your leadership skills.

Still wondering what an outsourced COO can do for your business?

Do you understand your business? Do you know why something does or doesn't work? A fractional Chief Operations Officer ( business manager ) can help identify what's impacting the health of your business including what's keeping your business from scaling. It's like having a director of operations and an entire operations team without paying salaries.