Brand Alchemie | Fractional COO for Fashion & Creative Brands

The Fractional COO model designed for growth stage fashion and creative brands.

Build the operational infrastructure your business needs to grow as fast as your brand demands.

Our Experience

You've built the brand.
Now let's build the business behind it.

Getting here wasn't easy, but customers are buying, sales are growing, and what you're running into now isn't a brand problem. It's an operations problem.

Inventory is harder to plan. Cash flow is harder to predict. The numbers that should be telling you something aren't telling you enough. And the systems that were built for a smaller business are starting to show their limits.

That's the problem The Brand Operating Model was designed to solve. It builds the reporting, planning, and systems your brand needs to grow without the business getting in the way.

How It Works

The Assessment

Every engagement begins here. The Assessment takes a structured look at your financials, inventory, reporting, and team to determine exactly where your business stands. The result is a pathway placement and an Operational Roadmap defining your immediate priorities.

The Pathways

Based on your Assessment, your business is matched to one of three pathways: Stabilize, Systemize, or Scale. Each is a defined engagement targeting a specific stage of readiness — control, structure, or growth — and built around what it actually takes to get there.

The Delivery

The engagement is led by a Fractional COO who works with you directly to set priorities, drive the weekly rhythm, and manage the decisions that matter most. The Brand Alchemie team equips you with the systems, frameworks, and reporting your brand needs to grow. The work we deliver is designed to ultimately be integrated, owned, and operated by your internal team.

See if it's a fit.

"Before working with Eric, I was primarily making business decisions based on feelings and my opinions rather than looking into the data. He has helped me gather so much more information about my business, which in turn gives me more informed decisions moving forward, particularly with inventory management and the reality of my finances."

Aliya Wanek

"I have restructured our accounting and operations under his guidance and have saved hours of backlog work... our margins have also improved because I have a better control of my operations and costs."

Diarra Bousso

"[I benefited by] prioritizing key parts of the business, planning big picture long-term strategies, and cutting costs and unprofitable business partnerships."

Chrissie Lam

Meet Eric Fitzgerald, Fractional COO

Understanding how the fashion industry really works takes time and experience.

I spent my early career working within major American and international fashion brands, across sales, licensing, and commercial operations. Then I decided to leverage that experience where it could make a real difference.

For the last decade, I have been working alongside independent fashion and lifestyle founders. Different brands, different stages, different challenges. But always the same pattern: a founder who had built a strong brand, but was hitting a ceiling that had nothing to do with their product or their vision, and everything to do with the business behind that brand.

That pattern is why I built Brand Alchemie, and why this work matters to me.

Running a business is like the inner workings of a watch. Turn one small dial and everything else moves. Understanding those connections, and being able to explain them in ways that actually make sense to a creative founder, is what I bring to every engagement. The work is about getting into the business, understanding exactly where the gaps are, and building what the brand needs to keep growing.

If that's the gap you're feeling, the Discovery Call is where it starts.

Why the business behind your brand needs a Fractional COO

Most fashion founders didn't start their brand because they love inventory planning or cash flow management. They started it because they had a creative vision worth building around. But growth creates operational complexity, and at a certain point the business behind the brand stops supporting the brand and starts competing with it.

A Fractional COO gives you access to expert operational experience without the overhead of a full-time executive. In practice that means a consistent weekly presence working directly alongside the founder, keeping the operational side of the business moving forward in a way that serves the brand's creative vision, not just its bottom line.